Beyond the Packaging with Stacey McDonald

You have the perfect packaging, now how to get the attention of those retailers?

Stacey has spent over 15 years’ cultivating strong, direct and trusted relationships in the food retail industry specializing in aligning customers with purchasers with the following partners:

  • Organic Garage

  • Summerhill Market

  • Sweet Potato

  • Fiesta Farms

  • Rise Market

  • Natura Market

  • Well.ca

  • Sobeys

  • Superstore

  • Metro

  • Farm Boy

  • Costco

  • Goodness Me

  • Healthy Planet

  • Ambrosia


 

 Sales Consulting Services

We provide you with the knowledge, feet on the street in stores in order to get you the orders!  Weekly facetime with store managers for orders, sampling, customer service, training, merchandising, organizing set up in store demos (we can staff them too if needed)  We know the ins and outs of who to talk to in each store location, what the best times of day are, the correct days, who is in when, even which stores you will have most success in!  We can manage your sales activities for short term or long term. 

Listings

We can help you through the complicated and intricate listing process with major retailers.  This only comes from experience with having done this with several products lines.  Most of the large retailers have timelines and complex details require to get you product onto their shelves such as:

  • How long the listing process is with each retailer

  • Expected quantities

  • Costs associated with listings

  • Common intro deals

  • Common marketing plans with retailers

  • Logistics info associated with each retailer

  • Certificates or inspections required

Packaging

  • Research

  • Barcoding

  • Wholesale packaging contacts

  • Wholesale case contacts

  • Current trends in packaging

  • Compliance on your packaging

  • Nutritional Labels

 

Product Development

  • On staff Food Scientist

  • Co packing connections

  • Ingredient sourcing

  • Professional industry feedback

Pricing

We can help you to determine your “true costs” in order to price your product accurately.  We have expertise to aid you in also pricing yourself according to:

  • Distributors

  • Competition

  • Profitability

Logistics/Distributors

We have the contacts and relationships with distributors as well as other creative and alternative direct delivery solutions. 

Social Media Management/Marketing (Google Ads)

On staff social team to manage your social media needs from:

  • Set up

  • Content

  • Ads

  • Giveaways

  • Link to your website for sales

  • Education on posting etc.