Beyond the Packaging with Stacey McDonald
You have the perfect packaging, now how to get the attention of those retailers?
Stacey has spent over 15 years’ cultivating strong, direct and trusted relationships in the food retail industry specializing in aligning customers with purchasers with the following partners:
Organic Garage
Summerhill Market
Sweet Potato
Fiesta Farms
Rise Market
Natura Market
Well.ca
Sobeys
Superstore
Metro
Farm Boy
Costco
Goodness Me
Healthy Planet
Ambrosia
Sales Consulting Services
We provide you with the knowledge, feet on the street in stores in order to get you the orders! Weekly facetime with store managers for orders, sampling, customer service, training, merchandising, organizing set up in store demos (we can staff them too if needed) We know the ins and outs of who to talk to in each store location, what the best times of day are, the correct days, who is in when, even which stores you will have most success in! We can manage your sales activities for short term or long term.
Listings
We can help you through the complicated and intricate listing process with major retailers. This only comes from experience with having done this with several products lines. Most of the large retailers have timelines and complex details require to get you product onto their shelves such as:
How long the listing process is with each retailer
Expected quantities
Costs associated with listings
Common intro deals
Common marketing plans with retailers
Logistics info associated with each retailer
Certificates or inspections required
Packaging
Research
Barcoding
Wholesale packaging contacts
Wholesale case contacts
Current trends in packaging
Compliance on your packaging
Nutritional Labels
Product Development
On staff Food Scientist
Co packing connections
Ingredient sourcing
Professional industry feedback
Pricing
We can help you to determine your “true costs” in order to price your product accurately. We have expertise to aid you in also pricing yourself according to:
Distributors
Competition
Profitability
Logistics/Distributors
We have the contacts and relationships with distributors as well as other creative and alternative direct delivery solutions.
Social Media Management/Marketing (Google Ads)
On staff social team to manage your social media needs from:
Set up
Content
Ads
Giveaways
Link to your website for sales
Education on posting etc.