Eye Candy Design is a boutique agency designing for the food industry in the areas of branding, packaging and styling.
We design with heart and history, creating packaging that’s a passport, guiding consumers to discover flavors that feel both familiar and new.
At Eye Candy Design, we believe every food has a story worth telling. Our mission is simple but powerful: to replace tokenization with celebration. Through thoughtful, authentic packaging, we help ethnic foods claim their place in the mainstream—not as novelties but as essentials.
By pushing beyond clichés and trends, we’re helping shape a future where foods from around the world are part of everyone’s pantry.
“If you are marketing to everyone you are selling to no one”
Meet The Team
AMANDA DEVRIES
Owner, Designer
Being of Indian heritage means that food makes up 80% of Amanda’s family's conversations. Having a husband who operates an organic vegetable farm just adds fuel to the fire! This environment meant an career path that inevitably ended up in food.
Amanda DeVries has over 20 years experience as a designer. She spent 10 years in Ottawa, where governmental agencies kept her busy but not terribly inspired. Moving to SW Ontario in 2009 presented her with the opportunity to work with small businesses and real people.
In her past life she was an electrical engineer which made her no stranger to project management, budgets and timelines.
She also works in prop styling and interior design consulting. You will often catch her in the kitchen trying to upgrade her Indian culinary skills or rummaging through a vintage store.
BESTE GUNEY
Digital Communications Specialist, Designer
Beste is currently based in London, Ontario. She is an art and nature lover.
Her creativity and unique perspective are fuelled by her passions, which led her to pursue a career in visual design, where she has had the opportunity to work on a wide range of projects, from branding and marketing campaigns to UX/UI design and digital content creation.
She is skilled at transforming complex ideas into clear and compelling visual communications.
You can find her reading, working or enjoying her time at opera and art exhibitions.
“Don’t be too tempted by trends…it’s expensive to update packaging and you risk losing your core consumer base.”
An agency approach without agency fees
We are your customer.
Owner Amanda DeVries is a female person of colour, mother of three, and the primary shopper in her family.
We are the complete package.
We help with logos, packaging, marketing collateral and more-all with a simplicity that can compete with the most recognizable brands in the industry.
We have the right ingredients.
We have a network of strategists, copywriters, illustrators, translators, photographers, and compliance reviewers to get the job done
20+ years of experience
We create space for success by creating the branding, packaging, and supporting assets that accelerate your product to being a category leader.
“Consistent touchpoints build strong trust in the brand”
Our Design Capabilities
BRANDING
Positioning
Brand Personality
Visual Identity
Brand Standards
and Guides
PACKAGING DESIGN
CPG Packaging Strategy
Consumer Research
Concept and Execution
Production Management
Mockup packaging for sales presentations
AND MORE
Pitch Decks
Sell Sheets
Tradeshow Booths
Shopify and Squarespace Website Design
Vehicle Wraps
Our clients say it best:
“It has been an absolute pleasure working with Amanda. She is professional and we love her design work.”
“Amanda was amazing to work with. She went over and above helping us brand out food products and retail space....If you are looking for someone who is knowledgeable, talented and has an eye for uniqueness - Amanda is it!!!”
“We worked with Amanda at the end of 2022 to design both our brand, and our retail packaging and cannot rate her highly enough.
...You won’t regret working with Amanda!”
OUR CLIENTS
