The Eye Candy Design Process

Every project starts out in a similar manner: through an excavation of what the brand/package needs to do *in the real world*.

New Brands

In the case of a new brand, this involves the “white space” of the category we are focussed on and how to exploit that to our advantage.

Rebrands

In the case of a rebrand, this involves a careful study of what makes the brand unique and special already in the minds of the consumer. Then we execute by retaining the parts of the brand that we want to preserve, while letting go of the aspects that are stagnating in the marketplace.