The Eye Candy Design Process

At Eye Candy Design, we don’t just make things look good—we make them work. And as a very small studio, you get direct access to a seasoned creative director who understands your vision and goals.

We have two areas where we particularly shine:

  • Vintage Inspiration, Modern Impact – A touch of nostalgia meets contemporary design, creating packaging that feels both timeless and fresh.

  • Elevating Ethnic Food Brands – We specialize in bringing cultural food products into the mainstream with premium, standout packaging.


Every project starts out in a similar manner: through an excavation of what the brand/package needs to do *in the real world*.

New Brands

In the case of a new brand, this involves surveying the “white space” of the category we are focussed on and how to exploit that to our advantage.

SPARKLING WATER COMPETITIVE SET

Sparkling Water Packaging Design

SQUEEZE SPARKLING WATER


Rebrands

In the case of a rebrand, this involves a careful study of what makes the brand unique and special already in the minds of the consumer. Then we execute by retaining the parts of the brand that we want to preserve, while letting go of the aspects that are stagnating in the marketplace.

Farm Rebranding Process

Farm Rebranding Process

 

How we work:

1. We start with conversation based on how you fill out our questionnaire. Questions include:

  • What does success look like for you?
  • Why are customers drawn to your core offering?
  • What are 3-5 other companies you admire and why?

2. We survey the competition

  • IF YOU ARE A NEW BRAND: What are people buying today because your product doesn’t yet exist? OR
  • IF YOU ARE REBRANDING: Who are your closest 3-5 competitors with whom you are clearly sharing your market?

3. We do the research

Typography is a HUGE part of our exploration. So much can be said using a specific font. That’s why Kashi is rounded and soft; while Tesla is technical and chiseled. Graphics are next. If graphics are important to convey the right message, can we abstract them in order to simplify, make it more memorable, and most importantly, create an emotional connection? At this point we will explore textures, illustrations, & stock graphics to hit the right balance of emotional appeal and messaging

4. We then refine, add colour into the exploration, and then finalize the result!

5. Asset creation: Next steps are creating all the assets you need. If this is a branding project, you will get files like fonts/images/style guide/plus a tutorial on how to use them