Baking Cake Mix Packaging
The Cakry Cake mixes were born out of a pandemic era, one in which people were home much more and looking for healthy treats to sustain themselves during a difficult time.
The client came to me with an existing logo and was looking for packaging that tied everything together, designed to appeal to working moms who are looking for sophisticated products but that clearly showed how easy the mixes were to use, that even their kids can make it.
The mixes are gluten-free and sweetened with date sugar; two claims that needed to be front and centre on the packaging.
Products that followed included sales sheet, presentation decks for retailers, and an updated Wordpress website.
CLIENT: ROYALE BUTTER INC. CAKRY CAKE MIXES
More Detail:
The Cakry Cake mixes are a delicious and healthy treat that were created during the pandemic; a time when people were spending more time at home and looking for something special to enjoy. When the client approached me, they already had a logo in place but needed packaging that would tie everything together.
Our goal was to appeal to busy working moms who appreciate sophisticated products but also need convenience and ease of use – something that even their kids could make. We knew that the mixes were gluten-free and sweetened with date sugar, so we made sure to prominently feature these claims on the packaging. This helped us communicate to consumers that these were delicious treats that were also good for them.
The packaging was a key part of the project. We wanted to make sure that it was eye-catching and visually appealing, while also communicating the benefits of the product. We used a bright and cheerful color palette that would stand out on store shelves, and added fun illustrations that would appeal to kids and adults alike. We also made sure that the packaging was clear and easy to understand, so that busy parents could quickly grab what they needed and get back to their day.
In addition to creating the packaging, we also developed a sales sheet and presentation decks to help retailers understand the benefits of carrying Cakry Cake mixes in their stores. We knew that it was important to communicate to retailers that these were high-quality products that would appeal to a wide range of customers. We also updated the client's Wordpress website to showcase the new product line, making it easy for customers to learn more about the mixes and where to find them.
Overall, it was an exciting project to work on. We loved helping the client bring their vision to life, and creating packaging and marketing materials that highlighted the health benefits and ease of use of these delicious cake mixes. It was a pleasure to work with the client, and we were thrilled with the final result. The Cakry Cake mixes were a hit with customers and retailers alike, and we were proud to have been a part of the project.