Branding Projects: Before and After

What image do your customers have in mind when you are not physically in the room? Over 17 years of graphic design, we have developed branding for food companies, shaping the presence they hold visually in the minds of the people they seek to serve.

Our sweet spot is helping companies who have bootstrapped the first 5-10 years of their business, and are ready to take things to the next level.

Pepper North Hot Sauce Rebrand

Pepper North Artisan Foods was established in 2013 by a dynamic husband and wife team. Ana and Drew Stevens walk the walk when it comes to making delicious hot sauces with Ontario grown hot peppers. Before they approached me they were already in stores across Canada and into the US, but their original aesthetic was more geared towards a “hot sauce fanatic” persona. Now that they had more mainstream appeal, they needed their brand to reflect this shift and to resonate better with families and foodies.

We took the best parts of their existing brand and brought them into new branding and labels. We then carried over the aesthetic into their e-commerce website.

Final Branding and Assets

Coastal Coffee Rebrand

Owners Ben and Bri began their roasting journey in the back of their green hippie van, and they haven’t stopped. Their enthusiasm and zest for life is apparent in everything they do, and the time had come to elevate their packaging and branding to reflect this and to differentiate themselves in order to penetrate more of the e-commerce and retail market.

This project began with a branding refresh, where it was agreed that the iconic van graphic should be preserved, but strengthened, and with the business name more tightly integrated into the art. The green colour was also updated to a more vibrant shade, in better keeping with the brand’s personality.

Tchitchinga: Seasoning Blends inspired by Togo

Food entrepreneur Nadia is proud of her heritage and its strong roots in food preparation and is keen to share these flavours with her new Canadian home.

We developed a visual identity behind the name “Tchtchinga”, which means barbecue, and then produced a tasty line-up of seasoning blends with bold colours and graphics.

Keto Product Branding

As an early adopter of the keto lifestyle, owner Leslie has found huge demand for her tasty products. With an online ordering system, customers love the convenience and flavour of her line of breads, entrees, and desserts. We created an aesthetic and product label line that screams fresh, energy, and clean living.

“What a professional and creative person Amanda is! Such an easy fit for me in my new venture. She created a beautiful logo for my bakery business. Will work with her again.”

In addition to research into target audience, and competitive landscape, the branding development process involves at least 30-50 sketches on paper before digital exploration takes place.