Walking down the tropical juice aisle, do you notice something? The packaging of these products seems remarkably similar. Three brands, all using a logo enclosed in a circle, highly saturated colours, and large-scale, realistic fruit photography. It makes me wonder — is there an opportunity here for a packaging redesign?
Don’t get me wrong, I appreciate the consistent use of vibrant colours and mouth-watering fruit images, but with so many similarities, none of the brands truly stand out. They tend to blur together on the shelf, making it challenging for a consumer to pick one brand over the others.
However, there are a few details worth noting. Take the Rubicon Exotic juice line, for example. I'm impressed with how their packaging aligns the fruit imagery across different SKUs, creating a cohesive visual experience. But, beyond that, the designs feel so alike that they don't really "pop" or make a memorable impression.
So, what do you think? Is there one brand in this aisle that catches your eye more than the others? And if so, why? This could be an interesting exercise in evaluating what makes packaging effective — or not.
Perhaps it’s time for one of these brands to take a bold step in a new direction!