Herbal Tea Packaging
Moving from the farmer’s market table to multiple retail spaces meant that Wildflowers farm tea required a packaging refresh. The new label required more detailed ingredient and weight information.
Taking advantage of the natural vibe of the kraft packaging, I created a series of clear labels with a matte finish. Each series required its own unique pattern while still adhering to the original design template.
This design is so closely aligned to the brand with an appeal that it is built to be futureproof.
CLIENT: WILDFLOWERS FARM
More Detail:
When Wildflowers Farm Tea approached us with the challenge of updating their packaging, we knew that we needed to create a design that reflected the brand's commitment to quality and natural ingredients. We wanted the packaging to evoke the feeling of being out in nature, surrounded by fields of wildflowers and herbs.
To achieve this, we opted for clear labels with a matte finish. This allowed us to showcase the beautiful patterns and colors of each tea blend, while also maintaining a rustic and natural look. We carefully selected fonts and colors that were easy to read and complemented the overall design of the packaging.
One of the biggest challenges we faced was finding a way to balance the need for clear labeling with the desire to create a visually appealing design. We knew that customers needed to be able to quickly and easily identify the ingredients and weight of each tea blend, but we also wanted the packaging to be aesthetically pleasing and eye-catching.
After several rounds of testing and refinement, we landed on a design that achieved both of these goals. The clear labels and legible font made it easy to read the necessary information, while the natural patterns and rustic design elements made the packaging stand out on store shelves.
The end result was a packaging design that perfectly captured the essence of the Wildflowers brand. The new labels conveyed the brand's commitment to quality, natural ingredients, and a wholesome lifestyle. The unique patterns and colors of each tea blend added an element of fun and excitement, while the cohesive design across multiple product lines helped to reinforce the brand's identity and reputation.
Overall, we were thrilled to have had the opportunity to work with Wildflowers Farm Tea on this project. It was a pleasure to collaborate with a brand that shares our passion for natural and wholesome products, and we're excited to see the new packaging continue to attract and delight customers for years to come.
