Eye Candy is an independent boutique branding and packaging agency for food & beverage companies with a soft spot for ethnic and cultural brands.

We work with food and beverage consumer packaged good (CPGs) who want to be category leaders and need a fuss-free solution.

We focus on companies who want to get the right message to their target market and understand the importance of strong packaging design.

Our promise is that you will see new customers and retailers immediately.

We operate in an agriculturally rich region, and live directly beside wonderful producers so we understand what it takes to make great tasting food.

Finally, we are also in the business of saving time, so we focus on direct communication, plenty of collaboration, and quick turnarounds.

Leave everything to us.

 

With over 19 years in the industry, I build and strengthen your food brand through packaging design and visual identity. My favourite foods are carnitas, kimchi and tiramisu. Learn more about Amanda DeVries>

 
“Working with Amanda is a breeze. She is organized and thoughtful, and puts so much effort into creating the right design.

Thank you for taking the brand story and bringing it to life through your creative design.
”
— Shannon Kamins, Booch Organic Kombucha
“The kind of experience you get working with Amanda is that of a person that deeply cares about your success, and is emotionally invested in the brand just as much as you are. You can see it in the way she communicates, listens, and presents ideas and offers suggestions.
”
— Ana Stevens, Pepper North
“Amanda’s insights and experience in Food and Beverage branding has supported us in so many ways, and we are so grateful to have such a professional and hardworking individual support us as we grow our venture.
”
— David Lu, Vie Chi Foods
 

FAQ

 

  • We primarily work with food and beverages brands on both their branding and packaging design systems.

    Typically a project will include a visual identity system and 2-3 flagship SKUs.

    We do one-time projects for individual SKUs, depending on our availability.

    We also work in the hospitality and cosmetic industries.

  • A branding-only project will take 2-4 approximately weeks.

    A packaging-only project can be in the range of 3-6 weeks, depending on the number of SKUs involved.

    A branding and packaging project can be on the order of 2-6 months. This depends on whether things like suppliers, nutritional panels, ingredient lists, and barcodes are already determined or not.

  • Strategy and discovery work start at $2000

    Branding packages start at $2500

    Packaging design starts at $4500 for 2-4 flagship SKUs

    Individual SKUs (i.e. one product in one flavour) projects range from $750-$1500 and are only taken on depending on availability

  • No, we’ve worked with clients from Canada, the US, and beyond!

 

Explore CPG Branding Projects:

Explore CPG Packaging Design:

CONDIMENTS

SNACKS

SWEET STUFF

BEVERAGES

DAIRY

OTHER

 
“Amanda @eyecandydesign.ca took my big personality and cooked up a label that is shelf worthy. I am so so tickled pink and have goose bumps. Amanda you nailed it girl!””
— Cheryl Torrance, Uncle Chuck's

HOT SAUCE REBRAND

Resonating more with the flavour-forward, family-oriented consumer and away from the oversaturated “fringe” hot sauce market.

Already in 1200 stores nationwide, this rebrand brought in two retailers that they had been pursuing for over two years.

 
Sparkling Water Label Design

DESIGN BRINGS IN WESTERN CANADA ACCOUNTS

This burgeoning sparkling water got its big break into Western Canada, in part because of the attractiveness of its new label.

 

RETAILER PICK-UP AND SALES EXPLOSION

With new found vigor and passion thanks to a packaging rebrand, Cafezia Coffee saw an increase of 40% in sales both on and offline in 2022.